45
ear cuff
Skip itSoft demand (-5.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great281.22avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay€10.30avg listing price — sweet spot $15–$100
Market size
Okay€141K€141K/yr · 562K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Price range
Bad€5.31–€17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier