46
docker cap
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€16.47avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good€6.72–€38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good670.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Bad€100K€100K/yr · 367K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals High Returns