55
diamant
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but prices mostly outside the sweet spot ($3.37–$1119.77) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€81.37avg listing price — sweet spot $15–$100
Review moat
Good1,048.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay€241K€241K/yr · 139K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Price range
Bad€3.37–€1119.77cheapest to priciest tracked listing — scored on the share inside $15–$100