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46

depeche mode t-shirt

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 31Conversion 10Competition 88Returns 24Price range 85Avg price 84Brand share 44Review moat 81Quality gap 77

Competition

Great27%

top-5 click share — an open shelf

Price range

Great€13.01–€28.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.63

avg listing price — sweet spot $15–$100

Review moat

Great376.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€7K

€7K/yr · 46K searches

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