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decke mit ärmeln
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-65.1% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great€22.64avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great€10.02–€54.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good€291K€291K/yr · 975K searches
Review moat
Okay1,748.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand