50
cycling cap
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Review moat
Great301.79avg incumbent reviews — the moat a new listing must climb
Growth
Great+75.5%90-day search growth — must beat 0% to launch
Price range
Good€7.38–€28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.24avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€22K€22K/yr · 128K searches