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crease protector
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,367avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.54avg listing price — sweet spot $15–$100
Price range
Bad€5.02–€17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad€26K€26K/yr · 35K searches
Competition
Bad93%top-5 click share — a locked-up shelf