48
cowboy hut
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.35avg listing price — sweet spot $15–$100
Review moat
Great276.93avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.75–€39.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good€388K€388K/yr · 1.4M searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Signals High Returns