51
brillenband
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($3.47–$11.57) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,562.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay€199K€199K/yr · 519K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad€6.16avg listing price — sweet spot $15–$100
Price range
Bad€3.47–€11.57cheapest to priciest tracked listing — scored on the share inside $15–$100