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beheizbare jacke damen
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-89.3% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great138.8avg incumbent reviews — the moat a new listing must climb
Price range
Great€30.26–€102.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€57.95avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Okay€228K€228K/yr · 1.2M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-89.3%90-day search growth — must beat 0% to launch
Returns
Bad14.5%return rate — above 5% kills the launch gate