33
bandana rot
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,221.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad€2.73–€18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€5.74avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad€37K€37K/yr · 79K searches
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier