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Soft demand (-89.4% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 39Competition 58Returns 17Price range 85Avg price 88Brand share 64Review moat 81Quality gap 85

Avg price

Great€20.34

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€6.82–€73.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great379.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay€103K

€103K/yr · 162K searches

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Growth

Bad-89.4%

90-day search growth — must beat 0% to launch

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