45
acdc
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Great204.51avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.08avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good€6.06–€37.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad€66K€66K/yr · 254K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand