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80er shirt
Skip itSoft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great276.01avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€15.95avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€5.61–€30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€12K€12K/yr · 80K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch