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52

40x30x20

Worth a look

Shows a sweet-spot price point ($28.07 avg), but a small market ($75K/yr) keeps it on the watch list.

Market size 19Growth 53Conversion 26Competition 85Returns 52Price range 84Avg price 95Brand share 68Review moat 24Quality gap 38

Avg price

Incredible€28.07

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great€8.81–€55.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,856.73

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€75K

€75K/yr · 127K searches

Products