27
sony wh-1000xm4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€533K€533K/yr · 314K searches
Avg price
Good€176.90avg listing price — sweet spot $15–$100
Review moat
Bad10,036.91avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€81.02–€300.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand