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sony blitz
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Good€111.19avg listing price — sweet spot $15–$100
Review moat
Good1,040.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad€20.92–€358.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad€60K€60K/yr · 21K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand