49
senioren smartphone
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Good636.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good€134.92avg listing price — sweet spot $15–$100
Market size
Good€519K€519K/yr · 269K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€34.92–€217.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch