45
s23 folie
Skip itA deep review moat (28,554 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€5.49–€19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.20avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad€86K€86K/yr · 63K searches
Review moat
Bad28,554avg incumbent reviews — the moat a new listing must climb