36
s pen
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€13.67avg listing price — sweet spot $15–$100
Review moat
Good1,236.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay€5.97–€21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€120K€120K/yr · 263K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-29.0%90-day search growth — must beat 0% to launch