36
oscar
Skip itSoft demand (-34.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.73avg listing price — sweet spot $15–$100
Review moat
Great289.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€6.83–€221.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad€75K€75K/yr · 115K searches
Growth
Bad-34.2%90-day search growth — must beat 0% to launch