38
godox
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great177.48avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Avg price
Good€161.86avg listing price — sweet spot $15–$100
Market size
Okay€226K€226K/yr · 138K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€8.75–€552.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price