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fitorb
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Avg price
Great€78.15avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good802.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay€147K€147K/yr · 348K searches
Price range
Bad€0.25–€355.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale