66
e zigarette
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great172.18avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great€18.60avg listing price — sweet spot $15–$100
Price range
Great€5.09–€57.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€955K€955K/yr · 7.4M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale