60
coil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€24.07avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great€8.22–€76.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great424.94avg incumbent reviews — the moat a new listing must climb
Market size
Good€401K€401K/yr · 527K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand