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37

antenne

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A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 16Conversion 55Competition 41Returns 40Price range 42Avg price 23Brand share 35Review moat 46Quality gap 81

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,872.33

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.00–€22.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.17

avg listing price — sweet spot $15–$100

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Market size

Bad€39K

€39K/yr · 105K searches

Reviews