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amazon basics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 1.4M searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good€5.32–€28.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.52avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad331,125.05avg incumbent reviews — the moat a new listing must climb