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54

säule

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 48Growth 68Conversion 27Competition 11Returns 100Price range 95Avg price 95Brand share 8Review moat 69Quality gap 85

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€41.80

avg listing price — sweet spot $15–$100

Price range

Incredible€21.66–€82.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good752.64

avg incumbent reviews — the moat a new listing must climb

Growth

Good+49.5%

90-day search growth — must beat 0% to launch

Market size

Okay€262K

€262K/yr · 292K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand