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ooni koda 12
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+133.2%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great440.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€192.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€14.18–€399.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€26K€26K/yr · 16K searches