55
kühlschrankthermometer
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good845avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Market size
Good€454K€454K/yr · 490K searches
Price range
Okay€1.57–€19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad€8.04avg listing price — sweet spot $15–$100