65
kühlschrank mit gefrierfach klein
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+77.8%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good543.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€137.19avg listing price — sweet spot $15–$100
Market size
Good€296K€296K/yr · 354K searches
Price range
Bad€66.10–€249.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale