59
gasherd
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great271.34avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Good€148.93avg listing price — sweet spot $15–$100
Market size
Good€375K€375K/yr · 484K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Price range
Bad€22.00–€697.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale