60
einbaukühlschrank mit gefrierfach
Launch itA $1.2M/yr market growing +9.3% this quarter with returns at 3.1% — clears our launch bar.
Review moat
Great105.75avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great€1.2M€1.2M/yr · 978K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Avg price
Bad€347.27avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€122.51–€1053.47cheapest to priciest tracked listing — scored on the share inside $15–$100