47
eierhalter
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good673.83avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay€10.17avg listing price — sweet spot $15–$100
Price range
Okay€5.70–€20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€114K€114K/yr · 292K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch