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50

dyson filter

Worth a look

Shows a sweet-spot price point ($15.57 avg), but soft demand (-4.2% this quarter) keeps it on the watch list.

Market size 33Growth 23Conversion 75Competition 43Returns 75Price range 69Avg price 76Brand share 63Review moat 56Quality gap 37

Avg price

Great€15.57

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good€7.95–€30.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,260.04

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€156K

€156K/yr · 144K searches

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Trend