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zovirax

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A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 86Competition 4Returns 99Price range 51Avg price 58Brand share 12Review moat 66Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good868

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.95

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€5.18–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€132K

€132K/yr · 106K searches

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

Trend