51
zma
Worth a lookShows low returns (0.1%), but soft demand (-17.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€18.04avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good€6.14–€35.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,581.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad€93K€93K/yr · 61K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier