56
zahnpasta
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Market size
Great€1.4M€1.4M/yr · 1.7M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,556.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay€0.81–€21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Avg price
Bad€7.24avg listing price — sweet spot $15–$100