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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Good924.85avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.26–€33.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.44avg listing price — sweet spot $15–$100
Market size
Okay€169K€169K/yr · 99K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand