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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 740K searches
Price range
Good€3.07–€43.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,470.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.89avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand