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zahnbürstenaufsatz philips sonicare
Worth a lookShows low returns (0.5%), but soft demand (-1.7% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.73avg listing price — sweet spot $15–$100
Price range
Good€6.33–€29.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€449K€449K/yr · 232K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,308.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.7%90-day search growth — must beat 0% to launch