54
wünschelrute
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($40K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great350.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€15.40avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good€7.79–€29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad€40K€40K/yr · 67K searches