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56

wollwaschmittel

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 17Conversion 86Competition 84Returns 99Price range 71Avg price 60Brand share 7Review moat 54Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Great31%

top-5 click share — an open shelf

Price range

Good€1.92–€46.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€640K

€640K/yr · 495K searches

Avg price

Good€13.15

avg listing price — sweet spot $15–$100

Review moat

Good1,325.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

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