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wollkamm
Skip itSoft demand (-72.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,352avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.68avg listing price — sweet spot $15–$100
Market size
Bad€64K€64K/yr · 120K searches
Growth
Bad-72.1%90-day search growth — must beat 0% to launch
Price range
Bad€3.45–€12.75cheapest to priciest tracked listing — scored on the share inside $15–$100