54
whitening strips
Worth a lookShows low returns (0.5%), but soft demand (-27.5% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great€1.1M€1.1M/yr · 1.1M searches
Avg price
Great€14.97avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good€6.00–€32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,019.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.5%90-day search growth — must beat 0% to launch