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60

whirlpool duft

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 95Conversion 42Competition 53Returns 98Price range 89Avg price 86Brand share 9Review moat 72Quality gap 94

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+119.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€11.66–€53.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€19.24

avg listing price — sweet spot $15–$100

Review moat

Good605.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad€25K

€25K/yr · 40K searches

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