58
weichspüler sensitiv
Launch itA $2.0M/yr market growing +0.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€2.0M€2.0M/yr · 2.3M searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.81–€45.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,605.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.82avg listing price — sweet spot $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand