50
wc stein
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good€505K€505K/yr · 651K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.00–€21.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,323.28avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€7.33avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand