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wc duft
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€280K€280K/yr · 364K searches
Review moat
Okay2,151.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.01–€21.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.01avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand