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Skip itSoft demand (-65.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great€15.88avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good€8.45–€25.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,054.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€108K€108K/yr · 216K searches
Growth
Bad-65.3%90-day search growth — must beat 0% to launch